In the process of developing and preparing e-learning content for migration to a learning management system, many choices must be made. There are navigational choices and multimedia options. Then there is the LMS service choice itself. Beyond those, there are aesthetic choices to be made; in other words, your courseware’s design. One element of your courseware design is your e-learning course logo.
First, a disclaimer: compared to many other e-learning course choices, a logo is really quite unimportant. Your content itself needs to be unique, strong and effective in order to survive and thrive. However, it’s also true that no one says “Don’t judge a book by its cover” for nothing. The reality is we all do it; we make quick, visually-based judgments all the time. We do it when we decide about everything from soap to dinner to cars, to even more important choices involving education and romantic partners. Considering this, it must also be acknowledged that a smart and memorable logo can distinguish your courseware from others. It can pique the interest of potential users, and stick with them in the future.
Think of it this way: your logo is the pure visual embodiment of your expertise and your courseware system; it symbolizes your learning content and with time, will foster customer recognition.
Your logo can take any form you like. It may be simply an image, in the form of an icon or sign (ideograms) or it could also be a simple word (logotype). Ideograms can be often be recognized alone, like the Nike swish–you know the swish refers to without seeing the word Nike. You may also choose a mix of these two kinds of logos.
Another choice you have is to hire a graphic designer to design your courseware logo, or add your own personal touch by coming up with one yourself. After all, it’s your e-learning course, based on your expertise and subject knowledge. Furthermore, designing a logo isn’t all that hard and doesn’t require an expert. Anyone can do it.
The first step in creating a unique and interesting e-learning courseware logo is to brainstorm. Use up lots of paper, and sketch and write out everything by hand. Large design firms use this system, sketching everything out by hand before even referring to a computer. Sketching is the best way to quickly visualize, imagine and produce your courseware logo.
Once you have your simple and aesthetically pleasing logo design, it’s time to play with it. Try many different things. Experiment with different shades and colors. Try different combinations. Put your logo in many situations, adding text in different positions to find out where it looks best. Try out different fonts and sizes.
Make your logo strong and simple. It should represent your unique e-learning content, and a learning management system course in which learners will feel confident placing their trust.
Author online learning modules for logo design, Courseware and other topics on Coggno’s LMS. Share your expertise now. To create a free account visit http://www.coggno.com/lms3, complete contact form to start the process.
Related Blogs
- Related Blogs on marketing online
- The Bum Marketing Methodology For Making Money Online Using the …
- 8 Points Online Marketing Plan for Authors | Ministry Marketing …